Postări

Se afișează postări cu eticheta niche

RO/EN Puredistance Rubikona: eleganța timpurilor apuse în era parfumurilor grăbite / Puredistance Rubikona: The elegance of bygone times in the era of rushed perfumes

Imagine
 RO Suntem aproape de finalul anului 2024, iar dacă privesc în jur, îmi pare că lumea modernă își trăiește viața pe repede-înainte. Totul se desfășoară într-un ritm alert, de la rutina zilnică până la alegerile pe care le facem, iar parfumeria nu face excepție. O industrie care altădată era marcată de atenție la detalii, măiestrie și dedicare pentru fiecare creație a început să fie dominată de ritmul rapid al producției în masă.  În numele succesului comercial, parfumurile au devenit parcă un simbol al grabei, iar brandurile care odinioară promiteau calitate și autenticitate au început să își dilueze propriul farmec. Suntem sufocați de mii și mii de noi creații în fiecare an, iar tot mai multe case se autoproclamă nișă, încercând să capteze atenția pasionaților de parfumuri. Cu toate astea, mulți cunoscători sesizează că le lipsește acel ceva aparte care ar trebui să definească un parfum din această categorie. Să fie acest fenomen o consecință a cererii tot mai mari din partea...

Puredistance No. 12 - a glimpse of magic in a fast-forward world

Imagine
  ”There was once upon a time a King who had twelve daughters, each  one more beautiful than the other”   At first there was Puredistance I, a sophisticated fragrance which represents pure emotion, love wrapped up in tenderness. The perfume is as light as a flutter of eyelashes, smooth and creamy, without any trace of roughness. You wear it for yourself, and maybe for the one you love, otherwise, the whole world can wait... because this moment must be enjoyed right NOW.     Then there came the others… Antonia – the timeless beauty, M – spicy, sensual, and powerful, Opardu – one of the most romantic fragrances I have ever smelled, candid and pure, just like a watercolor painting, Black – mysterious, like a longlost, bittersweet memory, followed by White – bright and optimistic, the perfume of happiness, as I like to call it. Sheiduna – the oriental beauty, followed, then Warszawa – aristocrat and elegant, a journey back in time, Aenotus – crisp, luminous, li...

Perfume as a state of mind. Puredistance RUBIKONA

Imagine
The sense of smell. The one that has the power to play with our mind and lets us dream with the eyes wide open. No wonder perfumes play such an important part in one's life. For me, at least, fragrance is like an innate prolongation of my personality. I cannot picture myself without wearing perfume. I decide what to wear most of the time depending of my state of mind and I truly believe that the fragrance I choose influences the way I feel.  As years have gone by, I have started to appreciate perfumes that speak to me, rather than crowd pleasers or fragrances that you could smell from across the street. Today, I want my perfume to be exquisite in terms of quality and also regarding the brand's philosophy and ethics. This is why Puredistance is the niche house I love the most. Their motto – ”small is beautiful” is what I believe in when it comes to perfumes.  That being said, it is no secret that I am madly, deeply in love with their creations. The most recent one,  RUBIKO...

Chic inside out. RUBIKONA - a new fragrance by Puredistance

Imagine
If you know me for a while, you could tell that I might belong to a different time, a time where things had more meaning, and objects had a soul. I must confess that sometimes the past seems to me more fascinating than the future. Therefore, it is no surprise that from the minute   I have found out about the new fragrance by  Puredistance  it caught my attention.  Its name – RUBIKONA - combines  the deep and warm colour red of a RUBY with the timeless beauty of an ICON. The nose behind this fragrance is the talented Cécile Zarokian, wich also created SHEIDUNA, another masterpiece by Puredistance. According to the brand, the Top Notes are Grapefruit, Bergamot, Mandarin; the Middle Notes - Rose, Iris, Ylang, Clove, Orange blossom, Creamy notes and the Base Notes are Patchouli, Cedarwood, Vanilla, Solar notes, Musk. The combination of the highest quality raw materials and a perfume oil percentage of 28% will ensure a rich and long lasting sensorial experience. RU ...

Izolați, dar împreună! Despre parfumuri, frumos și primăvară - un interviu cu Cristina Bălan

Imagine
Dragile mele,  Acum, mai mult ca oricând, trebuie să facem loc în viața noastră pentru frumos, pentru lucrurile care ne distrag, măcar pentru câteva clipe, gândul de la situația de criză prin care trecem cu toții. Vă invit azi la o poveste... parfumată.  Cristina Bălan, managing partner la Elysee , a răspuns invitației mele și astfel aveți prilejul să citiți un interviu în care vom discuta despre parfumeria de nișă, primăvară și mai ales, despre puterea parfumurilor de a ne schimba percepția asupra lumii. Întotdeauna primăvara vine ca o gură de aer proaspăt. Căutăm să ne reinventăm, simțim dorința de nou și poate, acum mai mult ca oricând, avem nevoie de un moment zero, un restart. La fel este și pentru lumea parfumurilor, ne dorim schimbare. Ce noutăți aduce acest sezon? Cristina Bălan:  Primăvara este momentul zero, de restart și pe plan olfactiv. Mirosul renașterii naturii ne inspiră și dorim să evadăm în noi tărâmuri; parfumurile...

Puredistance Master Perfumes - an interview with founder Jan Ewoud Vos

Imagine
I have discovered Puredistance about ten years ago, as I was searching for something different. Created by Annie Buzantian, Puredistance I was my first encounter with the house. Discreet, yet delightful, the fragrance sent shivers down my spine and made me fall in love. Today, Puredistance offers one of the most exclusive collections in the world and I am absolutely positive that if I were to choose one niche perfume house for the rest of my life to love and cherish, this would be it. Therefore, I am excited to present you an exclusive interview with Jan Ewoud Vos - the founder of Puredistance Master Perfumes. Jan Ewoud Vos Q. Every amazing story has a beginning, so I would love to know how it all started. Could you tell me more about yourself and Puredistance beginnings? It all started with a dream I had early in the morning. I was half sleeping, half awake. I pictured an elegant lady, dressed in a simple, white dress, stepping into a room where people were partying in ...

Puredistance Aenotus - a dream of summer

Imagine
It has been a while since I have shared with you my thoughts on a new fragrance. Lately I have tried quite a few novelties, loved some, forgot others and changed my wishlist for this year. As you may know, I like to take my time when I discover a new scent. I wear it on different days, occasions and most of all, paired with different states of mind. Perfumes have the power to influence the way I feel and I choose wisely what to wear.  My life is like a permanent wait for the summer to come. Warm days, the blue sky, the smell of the sea and the bright colors of fruits are the things that make me feel better. Therefore, I truly appreciate the fact that today, when I am curled up in my armchair, covered with a blanket as I write this post I am able to dream about my favorite season, even if outside my window is rainy and quite cold. My secret? A fragrance, of course. This time, Puredistance Aenotus stays close to my heart, bringing a smile to my face.  There is no secre...

Warszawa by Puredistance. A journey to the past

Imagine
About a year ago, while I was in Bucharest, something magical happened. Precious moments usually do not come in our lives as we are told in fairytales. Sometimes, it takes just the right choice in order to reveal the extraordinary. Last year, I have received an e-mail from Puredistance , one of the most exclusive perfume house in the world, in which I was told that Iris Vos, one of Jan Ewoud Vos daughters, the perfume house's founder, was coming to Romania to promote the new launch, Warszawa. I was over the moon with joy and immediately took a decision. I had to book a plane ticked and go to Bucharest. The big day came and I was waiting outside Hanul lui Manuc to meet Iris. She came to the restaurant, smiling, and I could not believe that I was having the opportunity to find out more about one of my favorite perfume houses of all time. In my head there were so many questions, that I didn't know where to start. Iris was kind enough to explain more about the process of creati...