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RO/EN Puredistance Rubikona: eleganța timpurilor apuse în era parfumurilor grăbite / Puredistance Rubikona: The elegance of bygone times in the era of rushed perfumes

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 RO Suntem aproape de finalul anului 2024, iar dacă privesc în jur, îmi pare că lumea modernă își trăiește viața pe repede-înainte. Totul se desfășoară într-un ritm alert, de la rutina zilnică până la alegerile pe care le facem, iar parfumeria nu face excepție. O industrie care altădată era marcată de atenție la detalii, măiestrie și dedicare pentru fiecare creație a început să fie dominată de ritmul rapid al producției în masă.  În numele succesului comercial, parfumurile au devenit parcă un simbol al grabei, iar brandurile care odinioară promiteau calitate și autenticitate au început să își dilueze propriul farmec. Suntem sufocați de mii și mii de noi creații în fiecare an, iar tot mai multe case se autoproclamă nișă, încercând să capteze atenția pasionaților de parfumuri. Cu toate astea, mulți cunoscători sesizează că le lipsește acel ceva aparte care ar trebui să definească un parfum din această categorie. Să fie acest fenomen o consecință a cererii tot mai mari din partea...

The magical world of fragrances! Puredistance Papilio – the journey of a butterfly

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  The art of perfumery never ceases to amaze me. Invisible to the eye, yet capable of awakening the deepest emotions within us. When a new fragrance is born, I feel so much joy and excitement. The anticipation, imagining how it would smell on my skin…   Earlier this year, when I found out that Puredistance will release a Papilio I was very happy, and the concept intrigued me. I hid in a cocoon for many, many years but recently found my way out. I am now free!   In the tapestry of life, each of us is born with a unique essence, a core eager to be discovered and embraced. Just like a butterfly emerges from its cocoon, I too had the innate ability to transform, to shed the layers that no longer served me and to reveal my authentic self to the world. The journey of self-discovery, much like that of a butterfly, is a beautiful process that requires patience, a lot of courage, and a deep sense of acceptance.    “Human beings are not born once and for all on the day th...

Puredistance No. 12 - a glimpse of magic in a fast-forward world

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  ”There was once upon a time a King who had twelve daughters, each  one more beautiful than the other”   At first there was Puredistance I, a sophisticated fragrance which represents pure emotion, love wrapped up in tenderness. The perfume is as light as a flutter of eyelashes, smooth and creamy, without any trace of roughness. You wear it for yourself, and maybe for the one you love, otherwise, the whole world can wait... because this moment must be enjoyed right NOW.     Then there came the others… Antonia – the timeless beauty, M – spicy, sensual, and powerful, Opardu – one of the most romantic fragrances I have ever smelled, candid and pure, just like a watercolor painting, Black – mysterious, like a longlost, bittersweet memory, followed by White – bright and optimistic, the perfume of happiness, as I like to call it. Sheiduna – the oriental beauty, followed, then Warszawa – aristocrat and elegant, a journey back in time, Aenotus – crisp, luminous, li...

Perfume as a state of mind. Puredistance RUBIKONA

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The sense of smell. The one that has the power to play with our mind and lets us dream with the eyes wide open. No wonder perfumes play such an important part in one's life. For me, at least, fragrance is like an innate prolongation of my personality. I cannot picture myself without wearing perfume. I decide what to wear most of the time depending of my state of mind and I truly believe that the fragrance I choose influences the way I feel.  As years have gone by, I have started to appreciate perfumes that speak to me, rather than crowd pleasers or fragrances that you could smell from across the street. Today, I want my perfume to be exquisite in terms of quality and also regarding the brand's philosophy and ethics. This is why Puredistance is the niche house I love the most. Their motto – ”small is beautiful” is what I believe in when it comes to perfumes.  That being said, it is no secret that I am madly, deeply in love with their creations. The most recent one,  RUBIKO...

Chic inside out. RUBIKONA - a new fragrance by Puredistance

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If you know me for a while, you could tell that I might belong to a different time, a time where things had more meaning, and objects had a soul. I must confess that sometimes the past seems to me more fascinating than the future. Therefore, it is no surprise that from the minute   I have found out about the new fragrance by  Puredistance  it caught my attention.  Its name – RUBIKONA - combines  the deep and warm colour red of a RUBY with the timeless beauty of an ICON. The nose behind this fragrance is the talented Cécile Zarokian, wich also created SHEIDUNA, another masterpiece by Puredistance. According to the brand, the Top Notes are Grapefruit, Bergamot, Mandarin; the Middle Notes - Rose, Iris, Ylang, Clove, Orange blossom, Creamy notes and the Base Notes are Patchouli, Cedarwood, Vanilla, Solar notes, Musk. The combination of the highest quality raw materials and a perfume oil percentage of 28% will ensure a rich and long lasting sensorial experience. RU ...

Puredistance Master Perfumes - an interview with founder Jan Ewoud Vos

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I have discovered Puredistance about ten years ago, as I was searching for something different. Created by Annie Buzantian, Puredistance I was my first encounter with the house. Discreet, yet delightful, the fragrance sent shivers down my spine and made me fall in love. Today, Puredistance offers one of the most exclusive collections in the world and I am absolutely positive that if I were to choose one niche perfume house for the rest of my life to love and cherish, this would be it. Therefore, I am excited to present you an exclusive interview with Jan Ewoud Vos - the founder of Puredistance Master Perfumes. Jan Ewoud Vos Q. Every amazing story has a beginning, so I would love to know how it all started. Could you tell me more about yourself and Puredistance beginnings? It all started with a dream I had early in the morning. I was half sleeping, half awake. I pictured an elegant lady, dressed in a simple, white dress, stepping into a room where people were partying in ...

Noutăți de la Guerlain: Mon Guerlain Eau de Parfum Florale

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    A trecut 1 an de la lansarea parfumului Mon Guerlain, iar succesul acestuia a permis brandului să crească și mai mult la nivel internațional.   În această primăvară, vă invităm la o petrecere a PARFUMULUI , pentru a celebra florile, simbolul feminității și elementul reprezentativ pentru compozițiile olfactive.    Astăzi vom descoperi o nouă caracteristică a FEMEII, feminitatea ei radiantă, prin intermediul parfumierului casei Guerlain, Thierry Wasser.  Cum exprimăm această feminitate radiantă?      Prin combinarea a 4 flori principale la fel de frumoase, prețioase și delicate.  Povestea Mon Guerlain continuă... LAVANDA       Lavanda are un farmec deosebit.    Evocă o zi însorită în sudul Franței, cântecul cicadelor, priveliștea captivantă a câmpurilor violet și mirosul puternic și familiar. Lavandei îi place pământul încălzit de soare, motiv pentru care se dezvoltă atât ...