Good news: Jul et Mad launches a new perfume!
Le Luxe à la Française
The French "savoir-faire", an incomparable
artistic refinement and the absolute luxury are reunited in a single,
exceptional “Haute Parfumerie” house,
JUL ET MAD Paris.
Since its launch in 2012, the Art of Perfumery became
the scene where a beautiful “Histoire d’Amour” is revealed: the very true story
of the two founders, Julien and
Madalina.
Reunited in two most exclusive, High-Luxury
Collections, “Les Classiques” and “Les WHITE”,all JUL ET MAD ParisExtraits de
Parfum are composed in collaboration with internationally renowned
perfumers employing, exclusively, the purest essential oils and rarest
absolutes.
One of the most luxurious offers, original presentation
and the diversity of available formats also define and complete this authentic
perfume brand, where rarity and costs are no barrier, thus offering the unique
experience of a Perfume without Compromise.
New Perfume Launch
The 14th
edition of Pitti Fragranze will host, in “avant-première”, the launch of the 5th
chapter of the duo’s magical love story, a new Extrait de Parfum to complete the brand’s Classic Collection.
JUL ET MAD
Paris is proud to revealthe new exquisite fragrance creation,
Secrets du Paradis Rouge
Extrait de Parfum
composed by Luca
MAFFEI(Atelier Fragranze Milano) - also the mastermind
behind the Award-Winning “Néa” and “Garuda” from the brand’s High-Luxury
collection “Les WHITE”.
Inspiration:
The “Red
City”, Marrakesh, the magnificent former Imperial cityat the foothills of
the snow-capped Atlas Mountains.
Behind the
majestic red walls of the ancient medina withtortuous, fascinating and
mysterious streets, a splendid“Ryhad”opens its doors to unveil a hidden, most
enchanting and welcoming interior garden… Aninviting heaven, veritable sanctuary,
captivating and entrancing the visitors with its hypnotizing orange blossom
scent embalming the air and the spirit…
The Story:
Homage to
Julien and Madalina’s most cherished secret retreat. This “red paradise”
discovered years back, during their honeymoon, has kept intact its magical,
never failing to amaze and to mesmerize year after year…
An invitation
to discover the couple’s own majestic oasis, their very secret source of
serenity and happiness.
Composition:
Head
Notes:Orange,
Mandarin, Davana, NeroliMarocco, Cloves
Heart Notes:Orange Blossom, Rose Damascena, Honey, Almond
Bottom Notes:Patchouli, Timbersilk, Vanila, Benzoin, Amber, Musk
The Offer Presentation:
High-Luxury
Silver Collection. SRP: 320 € / $ 365.00
- 50ml (1.7 FL. OZ.) silver-platedFlacon
&7ml (0.24 FL. OZ.) Nomad Spray
The precious nectar is presented in a collectible, hand decorated,
silver-plated multi-faceted flacon, crowned with a custom-made bright silver
cap impressing by its quality and weight and always accompanied by a
made-to-measure white velvet pouch for the further protection of this veritable
“jewel”.
A stylish hand-made wooden case in dark gray color leather, tastefully
engraved with the brand symbol and hand-stitched with silver silk thread for a
perfect and elegant finishing hosts the precious bottle. Conceived as a real
jewelry case, its luxurious white velvet interior has a perfectly adjusted hold
that further emphasizes the beauty of the fragrance.
A special and discreet compartment is dedicated to the silver “signature”
Nomad Spray that always and naturally accompanies every perfume flacon. This
rechargeable travel spray, sold filled and ready-to-use, not only allows having
the favorite perfume on-hand anytime, anywhere; it also contributes to the
uniqueness and originality of the presentation, as no other perfume brand
proposes such a complete offer.
Luxury
“Love Basics” Silver Collection . SRP: 145 € / $170.00
-
50ml (1.7 FL. OZ.) classical
transparent sand-polished & platinum-silver decorated flacon in luxurious
white & silver «cloche» box.
Same fragrance, same concentration, a simplified format, the same
magnificent heavyweight flacon with its most beautiful, luxurious white and
silver packaging: all created in accordance with the luxurious image and high
standards of JUL ET MAD Paris.
Availability
Pre-Launch: PittiFragranze, Florence,
Italy (9-11 September 2016)
OCD: September-October 2016
LUCA MAFFEI
Biography
Luca Maffei is a young italian independent perfumer, born and
based in Milan, working for his own company - Atelier Fragranze Milano.
Since childhood he was very close to the world of essences. His first
olfactory memory is hi smother’s perfume.
Fascinated by the charm of rawmaterials and the mysterious alchemy by
which they combine since he entered the first time a perfumer lab, at age of 22
he decided to explore this unique world. He studied perfumery in Grasse with a
special mentor, Francoise Marin and
hedid his apprenticeship with Vincent Ricord in Epressions Parfumées.
During his young career, Luca already signed more than 50
perfumed creations (Fine Fragrance, Air scent/Candles) for Houbigant Paris,
Perris Monte Carlo, Carthusia, Masque Milano, Pineider,
Laboratorio Olfattivo.
Two of his creations, Black Pepper &Sandalwood by Acca Kappa and Néa
by JUL ET MAD Paris, were awarded in 2015 and respectively 2016 with the
prestigious “The Art and Olfaction Awards”, Independent Category, in Los
Angeles.
He is member of SFP (Société Française des Parfumeurs) since 2014 and the
perfumer he admires above all is Edmond Roudnitska as for his legendary creations
and his life dedicated to perfume. He said “a beautiful perfume is the one that
leads to a shock” and this is also Luca's greatest ambition.
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